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About the Project

The project “Creation of a marketing tourist product – “own brand” of Region Kurdzhali through the exchange of know-how and best practices in co-operation with the Hague Region” started on 10th April 2009 is realized with the financial support of Operating Programme “Regional Development” 2007-2013, co-funded by the European Union through the European Regional Development Fund.

Foundation “Radio New Europe” is the project coordinator and is working in partnership with Regional Administration Kardzhali and the Hague Region. The aim of the project is to create a pilot marketing tourist product, “own brand” of Region Kardzhali, though the exchange of know-how and best practices.

The concrete objectives of the project are:
- To enhance the regional tourist potential for the development and marketing of sustainable region-specific tourist products with higher added value;
- To raise the social responsibility among the population of the region;
- To improve the environmental care and the preservation of the cultural and historical heritage;
- To create opportunities for starting initiatives for regional development;
- To promote the direct benefits for business opportunities, employment and supplementary income;
- To make the most of the international experience for the improvement of the standard of living and the economic conditions in the rural areas;
- To help overcome the existing inequalities between the urban centres and the countryside and to reduce the migration flows originating from the rural areas.

The main project activities are:
1. Round table;
2. Building a database of the tourist sites in region Kardzhali;
3. Drafting a SWOT analysis of the current state and the level of development of the tourist potential in region Kardzhali;
4. Development of a corporate-identity brand of region Kardzhali;
5. Campaign to raise the awareness of the population of the tourist potential of region Kardzhali;
6. Development of an internet portal with current and reliable information for the tourist product, the sites and the events in the region;
7. Kardzhali Day in the Hague.

Based on the inter-regional co-operation and the exchange of best practices between the Kardzhali Regional Administration and the Hague Region, the project contribute to ensuring equal opportunities for economic development, access to tourist resources, higher standard of living and better living and working conditions in all municipalities. It tackle specific problematic situations in the underdeveloped areas and bring closer the regions in the EU in terms of development as a whole.

The project combine the economic growth in the municipalities, the territorial planning and the urban and rural development process with sensible activities for environmental care and enhancement of the tourist potential.
 

This internet portal has been created within the framework of project “Creation of a marketing tourist product – “own brand” of Region Kardzhali through the exchange of know-how and best practices in cooperation with The Hague Region”, contract ¹ BG161PO001/4.2-01/2008/033 which is realized with the financial support of Operating Programme “Regional Development” 2007-2013, co-funded by the European Union through the European Regional Development Fund.
The sole responsibility for the content of the internet portal lies with Foundation “Radio New Europe” and under no circumstances can it be deemed that the information contained therein reflects an official stand of the European Commission and the Managing Authority.